Laura Nachman and Dan Gross have both reported what's been rumored now for the last several weeks--this past Friday evening Greater Media broadcast group dropped the jazz format (WJJZ-Smooth Jazz 97.5) after an unsuccessful attempt to gain listeners the past two years. The format originally aired on the 106.1 frequency--and was resurrected at 97.5 much to the appreciation of loyal listeners.
"Something new - Something now" is the new tag, for now. The website says to listen Monday morning at 9 a.m. for the new format and posted this letter:
Dear Listener,
After much consideration and review, our company has decided to make a change to 97.5 FM. As many people in the market know, we share a passion for this wonderful music, the smooth jazz format, and all the good people that made the special things happen for all of us.
For nearly two years we have committed substantial resources to this program. Unfortunately, we have had limited success with smooth jazz as judged by the marketplace. We are grateful for your loyalty and support, and we appreciate your understanding.
Like our other top tier FM radio stations in the market, we are committed to serving the largest population possible, and we are excited to offer our listeners a powerful new choice. We will reveal our new vision on Monday at 9am.
Again, we appreciate what you have done with us in the past, and look forward to a bright future together. Stay tuned, because the feedback we received from listeners tells us you will enjoy the new adventure!
Thank you for your continued support,
The WJJZ Family
Update/ 9/8/08: At 9 a.m.--the station formally announced the format as "soft rock". I listened over the weekend and love the music so far--which they've continued on into the new format!! Great station!
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