Tonight was a first for Channel 6 when they did a shortened newscast and bailed out at 11:18 after the sport segment.
Jim Gardner said goodnight and said "Accuweather Special Report is next on channel 6". Six commercials then followed going into the first segment of the "special report". Cecily Tynan then began stating that everyone is talking about the weather with two blockbuster storms this week alone topping our all-time total snowfall record. She then went on to give the typical forecast, went to break for five more commercials...came back for a few more words and statistics, followed by six more commercials! The third and final segment was simply to give credit to "Paul", an Accuweather producer, and then said goodnight. Guess what? Six MORE commercials before going into the ABC feed of "Nightline". That's 23 commercials total at 30 seconds each...for 11.5 minutes of commercials alone...leaving 4.5 minutes of information for this "special report".
I have no idea what Channel 6's motive was for this stunt because it was about as innovative and exciting as watching paint dry. Was it just an opportunity to catch up on some lost revenue from days before when they went live with the 14 hours of continuous snow coverage perhaps? Who knows...
Subscribe to:
Post Comments (Atom)
4 comments:
Probably had an inventory of commercials to run from the past week that piled up like the snow.
Good point. I thought for a moment that there was an emergency and Jim or someone else had to leave early. As soon as I saw Cecily and the weather segment report, I bailed and turned to another local station. I'm not certain, but I don't think that segment was live.
I'd have to agree. Prolly just a way to get some ads in they lost out on. But, kinda surprising they would cut their newscast short for something like this.
They did it again on Friday night 2/19.
Post a Comment