Saturday, September 24, 2011

Steve Schwaid Making His Mark at FOX29

UPDATE TO JULY '11 POST: According to's Marnie Hall, News Director Steve Schwaid has begun the revamp process at FOX29 by cancelling the popular Friday night segment, "Mob Talk", with Dave Schratweiser. Word is the plan is to return the newscasts to hard news and abandon the unpopular "interview, conjecture, opinionated" style ordered by former News Director Kingsley Smith which sent the newscasts and staff morale into a downward spiral. Smith left the station after 3-1/2 years for KTTV in Los Angeles. Check out Hall's video column HERE.
JULY 12, 2011 POST:
Former NBC10 News Director, Steve Schwaid, returns to Philadelphia to take the same post at WTXF FOX29. The position also includes the title of "Vice President" in addition to News Director, a post Schwaid will begin in August. Schwaid was News Director across town at WCAU and responsible for the station nipping the heels of WPVI's 11 p.m. news rating as well as introducing the EARTHWATCH brand and bringing weather into the lead of most newscasts. Schwaid joins fellow alums Dave Schratweiser and John Bolaris. Schwaid comes to Philadelphia from his post as News Director at Atlanta's CBS station, WGNX. Read the story of Schwaid's return HERE.
There's also some interesting reading on Steve's blog, though, it hasn't been updated since March 28th. Check it out HERE.