Has anyone seen the new Action News promo for "Big Board"? The station's newest news technological tool in presenting weather, traffic and other stories, Big Board is a large touch screen TV monitor where several graphics and live video can be manipulated by the touch of a finger. In addition, the talent can draw and illustrate with their finger literally over the picture or graphic being presented. WPVI is the only station in this market to own this piece of equipment. CNN also comes to mind as they too have a big board.
The promo is a thirty second fun and amusing look at "big board" and the various Action News staff who use it, including Adam Joseph, Karen Rogers, Melissa Magee, David Murphy, Nydia Han and Allie Gorman as they are shown drawing, manipulating and illustrating with an instrumental piece of music playing in the background. CHECK OUT THE PROMO HERE.
Adam Joseph seems to be the one who's best mastered big board's capability as evidenced during the recent earthquakes in Haiti and Chile.