Monday, September 28, 2009

So Long David Aldrich

As you may have already read online or in the Philadelphia Inquirer--FOX 29 is bidding a farewell to meteorologist David Aldrich. Unfortunately, management declined to renew his contract which makes one wonder, WHY? Was it viewer surveys, which can be one reason for a non-renewal. Was he a "difficult employee"? Maybe a cost-cutting move? Or, just to plain--make room for former channel 6 weather gal, formerly from WNBC in New York, Sally Ann Mosey?
I can't say I understand FOX 29's logic, first--letting Rob Guarino go for the lackluster/has-been John Bolaris. Did Bolaris rise the meter rating of FOX 29 News? "Nadda!" In today's television news world, it's rare for the move of talent from one station to another to make a rating blip in the radar...and same goes for Bolaris, formerly of NBC10 who came to FOX from New York's WCBS. In my opinion, FOX 29 made a huge mistake in letting go Guarino. He was a true weather freak--and it showed in his forecasts. He was the one responsible for ramping up FOX 29's weather coverage, then came Aldrich who also jumped in to make FOX 29 the local station to turn to for an accurate forecast, especially in the hard-to-forecast winter season!
Now the news comes that Aldrich follows Guarino out the door as well. SHAME ON FOX 29 MANAGEMENT...nothing against Sally Ann Mosey (because I actually like her and look forward to seeing her on our local air again)--but--you've lost this viewer's confidence for sure!
I can't help but wonder that Sue Serio will be the next victim of the ax!


Anonymous said...

you hit the nail on the head. fox has also lost me as a viewer of their news. what are they thinking over there? the next person they need to "not renew" is Bolaris!

Anonymous said...

if they get rid of sue i will never watch fox 29 news again!

K said...

It's kind of ridiculous what they've done over the past year or so. Dave Huddleston,Rob Guarino, Don Tollefson, Billy Vargus, etc. The reason why 6abc is the premier station is consistency. We are used to seeing the same faces. FOX is sending messages that Kerri Lee is their future, so Watch out Dawn. Thomas Drayton is not as popular as Huddleston was in my opinion. I agree about Sue Serio maybe being the next weather person to go. Remember she's not a meteorologist. Although she is widely respected and wildly popular. I was not a bid Aldrich fan, but sad to see him go. SAM at least has a familiarity with the viewers, although so did John Bolaris and he raised the ratings not one iota. Although he is more scrutinized because he's the main weather anchor.