WCAU-TV debuted their new address on the web today -- NBCPhiladelphia. The site is less cluttered and busy than was NBC10.com. According to the NY Daily News, the new NBC-launched website is intended to downplay the local station "in an effort to pursue a different breed of Web user than the ones relying on TV for news". You will notice the homepage does not include the typical station logo and talent images.
Speaking of NBC10--still awaiting the debut of their new set. As you know if you're a viewer, they've been doing their newscasts the past two months from the set of "All That & More".