Has anyone else noticed that FOX-29 now brands themselves as "The Weather Authority"? I noticed just the other night when I decided to tune in for a spell to see what might be new. I don't watch regularly because I cannot stand Kerri Lee Halkett's delivery and voice.
It seems like FOX-29 continues finding themselves in an identity crisis. First, they were "The Winter Weather Station" a few years back followed by "Big Picture Weather", then "THE Weather Station"...and now "The Weather Authority". Nothing new in the actual weather presentation. No new graphics, no new radars, just simply "The Weather Authority".
I cannot help but wonder what exactly makes Bolaris and FOX-29 "The Weather Authority" anyway? I don't find them to be nearly as accurate or reliable as when Rob Guarino presided during their time as "The Winter Weather Station" and "Big Picture Weather".
Guarino, as you may know, was let go from FOX to make room for Bolaris -- and headed to Albuquerque to call weather. He has returned to the area to be closer to an ill father and to be with his children again. Guarino has found success as co-owner of MYWEATHERLIVE.com so check it out.